Developed and launched performance-focused creative campaigns for brands, producing high-converting static and
motion-based growth ads.

Conducted A/B and multivariate testing
on ad creatives across social media;
optimized based on CTR, CAC, and engagement metrics.

Designed ad assets tailored to different 
funnel stages—prospecting, retargeting, and conversion—to drive scalable acquisition.

Collaborated with Marketing, Copy,
and Web teams in fast-paced sprints to produce and refine ad creative based on
live feedback.

Led internal creative brainstorms and
helped establish brand-aligned design systems
and style guides for clients across beauty, wellness, and lifestyle categories.

Mentored junior designers and interns, providing feedback and ensuring alignment with performance-driven design goals.

Achieved goals, and directly contributed
to clients’ 45% YoY revenue growth during
Black Friday/Cyber Monday campaigns
by deploying targeted ad iterations.