Welcome to
getting know about me!
About
Hi, I'm Liying, also known as Miko, a multidisciplinary designer with a passion for turning creativity into compelling visual narratives from China. My journey as a designer is marked by a commitment to continuous growth, exploring new design trends, adapting to the ever-evolving creative landscape, and delivering visuals that captivate and resonate. I cherish the moments when my designs resonate with others and make a meaningful impact.
Beyond the design realm, I find relaxation
in embracing nature and cultivating serene moments through the art of cooking.
My personal life is enriched by the joy of spending quality time with my cherished family and friends.
Design Systems | Executive Presentation Design | Visual Storytelling | UI/UX Design | Communications | Data Visualization | Brand & Marketing Design | Motion & Video
Adobe Creative Suite (After Effects, Photoshop, InDesign, Illustrator, XD, etc.) | Figma | Keynote | Flora | Canva | G suite | Microsoft 365 | Monday.com
Adaptability | Creativity | Problem Solving |
Collaboration | Open to Feedback | Strategy Oversight | Management & Coaching
Awards
2023
Bronze A' Design Award Winner
2026
Silver MUSE Creative Award Winner
A' Design Award Winner
Skills
Experience
Aug 2025 - Present
Graphic Designer,
Executive & Visual Communications
Cisco via INSPYR, Milpitas, US
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Executive & Internal Communications Design: Provided design support to the SVP/CMO and senior leadership for executive decks and high-visibility initiatives, including company-wide forums (All-Hands, leadership briefings).
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Event & Branding: Support the visual direction and slide system for major events like WebexOne 25, AI Summit, ENCAB, Cisco Live EMEA keynotes, developing cross-functional design frameworks.
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Data Visualization & Strategy: Translated complex data, KPIs, and business narratives into clear visual systems to facilitate discussion and action at the leadership level.
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Design System & Collaboration: Developed reusable templates and design systems to increase consistency, and partnered with cross-functional leaders (product, marketing, analytics) to align narrative flow for high-stakes presentations.
Aug 2020 - Feb 2024
Graphic Designer
(Promoted from Jr. Designer & Intern)
Superbolt, New York, US
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Designed landing pages, static, motion, and modular creatives to support growth
across 10+ DTC brands in beauty, wellness, fashion, food/drink, and lifestyle. -
Collaborated with growth teams to iterate on campaigns using A/B
and multivariate testing, refining creative based on CTR, CAC, ROAS, and audience behavior trends. -
Produced creatives to support full-funnel journeys—prospecting, retargeting, and conversion—ensuring consistency between ads, landing pages, and post-click experiences.
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Produced client-facing decks and testing recaps that turned performance metrics into clear visual stories for marketing and brand stakeholders.
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Contributed to brainstorms, documented design systems, and supported junior designers and interns on visual quality and testing alignment.
Nov 2015 - Mar 2016
Social Media Executive (Internship)
China Network Television, Beijing, China
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Managed social media content calendar, aligning posts with engagement trends and real-time user feedback.
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Boosted engagement rates by adapting visual formats and messaging to match platform algorithms and user behaviors.
Education
2023-Present
Sofia University,
Palo Alto, CA
MBA, Data Analytics & AI
2012-2016
Gengdan Institute of Beijing University
of Technology
Beijing, China
BA, Theatre Film and TV Fine Arts Design
2017-2020
Academy of Art University,
San Francisco, CA
MA, Graphic Design & Digital Media
Brands I worked with
Aurate
Blank
Cisco
Dieux
Ever/Body
Eric Home (Audit)
Fabric
Flare
Frank & Eileen
Grayson
GoodFish
Happiest Baby
Harmless Harvest
Irene Forte
Lafco
Leaf Home (Audit)
Masion Louis Marie
Malin + Goetz
Monument
Mother Dirt
Natura
Nestig
Provence Beauty
Roc
Sheets & Giggles
Ten Little
Waldo
Year & Day